Advaith Krishna A

Advaith Krishna A

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Hi 👋, I'm Advaith - and welcome to The Bttr, where I take a candid look at the world of product management, [behavioral] economics and business strategy.

The Behavioral Economics of Love

Feb 13, 20243 min read

This edition dives into the behavioral economics of relationships (and love). Spoiler: our choices in love aren't always rational! · Reference Points So...

The Behavioral Economics of Love

Anchored Down — The Psychology of Coupon Use and more

Jan 16, 20244 min read

The psychology behind why coupons hook us runs deeper than saving money. · We've all experienced it - you walk into a store and see a sweater with a $100...

Anchored Down — The Psychology of Coupon Use and more

The Behavioral Economics of Christmas

Dec 26, 20234 min read

In this edition, we analyze the behavioral economics of holiday decision-making. · The holiday season is upon us! Whether you celebrate Christmas,...

The Behavioral Economics of Christmas

Growth at All Costs - The E-commerce Story in India

Oct 24, 20235 min read

In this edition, we find out what exactly is going on with the peculiar economics of Indian e-commerce. · You know what the best thing about shopping...

Growth at All Costs - The E-commerce Story in India

Regulation, Crashes, Innovation - Where Crypto Goes Next

Oct 17, 20234 min read

Will cryptocurrencies change the world? Or are they a passing fad? · Buckle up because the crypto coaster is going through more twists and turns! I feel...

Regulation, Crashes, Innovation - Where Crypto Goes Next

Booms, Busts, and Bork -
The Cyclical History of Antitrust

Oct 2, 20235 min read

This time, we're diving into the rollercoaster history of antitrust policies. · An economist, lawyer, and politician walk into a bar. The economist says,...

Booms, Busts, and Bork -
The Cyclical History of Antitrust